It can be confusing knowing what content to post to which social channel and this isn't helped by the fact that social media platforms each have their own restrictions and guidelines for image and video file sizes and formats.
This super simple guide lays out the specifications for each channel, to help you plan your social content.
Images
| Image formats | File size | Max. number of assets | Recommended specs |
JPEG, PNG, JPG | < 8MB | 10 | Square - 450x450 Landscape - 450x236 Portrait - 236x450
| |
JPEG, PNG, JPG, GIF | < 8MB | 10 (carousels, which can include video) | Square - 450x450 Landscape - 450x250 Portrait - 360x450 | |
JPEG, PNG, JPG, GIF | < 5MB | 4 | 450x225 |
Videos
| Formats | File size | Video duration |
MP4, MOV, M4V | < 50MB | 3 - 600 seconds | |
MP4, MOV, M4V | < 50MB | 3 - 60 seconds | |
MP4, MOV, M4V | < 50MB | 1 - 140 seconds |
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