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Image and video specifications for posting
Image and video specifications for posting

Find out what file size and format is optimum for social media

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Written by Danni Harris
Updated over a week ago

It can be confusing knowing what content to post to which social channel and this isn't helped by the fact that social media platforms each have their own restrictions and guidelines for image and video file sizes and formats.

This super simple guide lays out the specifications for each channel, to help you plan your social content.

Images

Image formats

File size

Max. number of assets

Recommended specs

Facebook

JPEG, PNG, JPG

< 8MB

10

Square - 450x450

Landscape - 450x236

Portrait - 236x450

Instagram

JPEG, PNG, JPG, GIF

< 8MB

10 (carousels, which can include video)

Square - 450x450

Landscape - 450x250

Portrait - 360x450

Twitter

JPEG, PNG, JPG, GIF

< 5MB

4

450x225

Videos

Formats

File size

Video duration

Facebook

MP4, MOV, M4V

< 50MB

3 - 600 seconds

Instagram

MP4, MOV, M4V

< 50MB

3 - 60 seconds

Twitter

MP4, MOV, M4V

< 50MB

1 - 140 seconds

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