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It can be confusing knowing what content to post to which social channel and this isn't helped by the fact that social media platforms each have their own restrictions and guidelines for image and video file sizes and formats. 

This super simple guide lays out the specifications for each channel, to help you plan your social content. 

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Find out what file size and format is optimum for social media

Image and video specifications for posting

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	Image formats	File size	Max. number of assets	Recommended specs
Facebook	JPEG, PNG, JPG	< 8MB	10	Square - 450x450 Landscape - 450x236 Portrait - 236x450
Instagram	JPEG, PNG, JPG, GIF	< 8MB	10 (carousels, which can include video)	Square - 450x450 Landscape - 450x250 Portrait - 360x450
Twitter	JPEG, PNG, JPG, GIF	< 5MB	4	450x225

	Formats	File size	Video duration
Facebook	MP4, MOV, M4V	< 50MB	3 - 600 seconds
Instagram	MP4, MOV, M4V	< 50MB	3 - 60 seconds
Twitter	MP4, MOV, M4V	< 50MB	1 - 140 seconds