Create a Facebook or Instagram ad

How to create an ad for your business

Hannah McKernon avatar
Written by Hannah McKernon
Updated over a week ago

Ready to start building your first ad campaign on Facebook or Instagram?

There are different types of ads depending on the type of behaviour you want to drive so set your objective carefully.

Our video tutorials will walk you through how to set up types of ad you might want to use.

How to create a Traffic ad in Maybe* AI Ads Manager

Traffic ads are designed to get more people to your website. Here's how to create a traffic ad in your maybe* AI Ads Manager:

How to create a Conversions ad in Maybe* AI Ads Manager

A conversion ad prompts your audience to take a specific action, such as making a purchase or signing up for a newsletter.

You can also create a follower or engagement campaign in your Facebook Ads Manager. to do this, login to Facebook Ads Manager and click the green ‘Create’ button to get started with a new Facebook Ad campaign.

How to create a follower campaign

A follower campaign consists of ads that invite people to like or follow your social media pages. This

How to create an engagement ad

This type of ad will drive more likes, comments and shares on your posts.

When you've created your ad you'll be able to see what your ad looks like in different placements eg. mobile news feed, desktop news feed, desktop right column etc. Once you're happy with how your ad will look, you can save to drafts or click the green 'Publish' button to wait for Facebook to review your ad. 

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