It can be confusing knowing what content to post to which social channel and this isn't helped by the fact that social media platforms each have their own restrictions and guidelines for image and video file sizes and formats.
This super simple guide lays out the specifications for each channel, to help you plan your social content.
Images
| Image formats | File size | Max. number of assets | Recommended specs (in pixels) |
JPEG, PNG, JPG | < 8MB | 10 | Optimal - 1200x630 Square - 1200x1200 Minimum size - 600x315
| |
JPEG, PNG, JPG, GIF | < 8MB | 10 (carousels, which can include video) | Square - 1080x1080 Landscape - 1080x566 Portrait - 1080x1350 | |
X (formerly known as Twitter) | JPEG, PNG, JPG, GIF | < 5MB | 4 | 1600x900 |
Videos
| Formats | File size (for in-feed videos only) | Video duration |
MP4, MOV | Up to 10GB (recommended) | Max 4 hours (240 mins) | |
MP4, MOV, GIF | Max 650MB for videos up to 10 mins; Max 3.5GB for up to 60 mins | Up to 60 minutes | |
X (formerly known as Twitter) | MP4, MOV, M4V | < 50MB | 6 - 15 seconds (optimal) |