Image and video specifications for posting

Find out what file size and format is optimum for social media

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Written by Danni Harris
Updated over a week ago

It can be confusing knowing what content to post to which social channel and this isn't helped by the fact that social media platforms each have their own restrictions and guidelines for image and video file sizes and formats.

This super simple guide lays out the specifications for each channel, to help you plan your social content.

Images

Image formats

File size

Max. number of assets

Recommended specs (in pixels)

Facebook

JPEG, PNG, JPG

< 8MB

10

Optimal - 1200x630

Square - 1200x1200

Minimum size - 600x315

Instagram

JPEG, PNG, JPG, GIF

< 8MB

10 (carousels, which can include video)

Square - 1080x1080

Landscape - 1080x566

Portrait - 1080x1350

X (formerly known as Twitter)

JPEG, PNG, JPG, GIF

< 5MB

4

1600x900

Videos

Formats

File size (for in-feed videos only)

Video duration

Facebook

MP4, MOV

Up to 10GB (recommended)

Max 4 hours (240 mins)

Instagram

MP4, MOV, GIF

Max 650MB for videos up to 10 mins; Max 3.5GB for up to 60 mins

Up to 60 minutes

X (formerly known as Twitter)

MP4, MOV, M4V

< 50MB

6 - 15 seconds (optimal)

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