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How frequently should you post on social media?
How frequently should you post on social media?

Engage as many customers as possible by posting not too little and not too much

Hannah McKernon avatar
Written by Hannah McKernon
Updated over a week ago

Great social media is about creating a conversation with people, rather than broadcasting at them. So what you post is crucial, but knowing how often to post is key to drive the conversation with your customers, or engage them by ensuring it actually gets seen. Here we tell you how many times you should aim to be posting on the main social media sites Maybe* supports: Facebook, Twitter and Instagram.


If you have under 10,000 followers then post once a day, if you have more than this post twice a day. A good aim for all businesses is to post at least once a day, with a maximum of twice.


Buffer (one of the top social media scheduling tools) says three times is the optimum amount to post per day before engagement starts to drop off. Other studies say five – so 3-5 times a day should be your aim. Of course if you are replying to customers’ tweets, you can post as many of those as necessary..


Here’s the thing, the more often you post on Instagram, the more likes and followers you gain. Some major brands post up to ten times per day to Instagram but one or two great posts a day is better than ten mediocre posts. Consistency in your look and feel and quality of the images is much more important than pumping out posts that may cause followers to unfollow you. Start with 1-3 posts per day on your Instagram feed or grid (as it's more commonly known), and if you’ve got a bit more to say, use Stories.

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