If you’re wondering what to post to your social media accounts you’ll have way more success in increasing customer engagement (likes, comments, shares, replies and retweets) if you post what your customers want to see and hear, rather than just what is a priority for you. Your social media content should be useful, entertaining and relevant.

There is some benefit in trying different things to see what content types engage your audience the most. You can find out the content that works best for your business and businesses like yours by using Maybe* (link to article). In the meantime, Here are some content types you might want to consider.

1. Share your knowledge – you’re an industry expert, share some helpful tips on how to use your products and what problems they may solve. Maybe make a quick video showing them how it's done.

Niche Brow Bar in Glasgow regularly shares expert advice and tutorials:

2. Offer something entertaining – this could be a pop quiz on your products or a competition.

National brands like Boots regularly offer giveaways as an incentive to follow and share:

3. Keep your customers up to date – your customers follow you because they love your business/products, so keep them up to date with images of new stock/services and news about your business or industry.

Keith Scarrott Shoes share new products alongside ways to wear:

4. Use good quality images - remember your content will, more often than not, be seen on a mobile. If your images have text in them, make sure it’s easy to read. We have plenty more tips for using images and video, and you’ll be a pro in no time.

Franco Manca makes sure its images are top quality to do their pizzas justice:

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If you want some more inspiration. Maybe* makes it really easy to find the best social media posts in any location or sector, at a local or national level. When you can see what’s working for others, you can replicate the tactics for your own business to improve your performance.

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