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Social media help
Social media help
These articles will help you get the most out of your social media channels.
E
+7
142 articles in this collection
Written by
Erin Barrett,
Emerson Osmond,
Polly
and 7 others
Get started with social media
How to create winning social media strategies using Maybe*
This Guide takes you through, step by step, on how to use Maybe* to create a winning social media strategy
Written by
Polly
Updated over a week ago
Choosing the best platform for your business
Choose the right social media platform that suits your business.
Written by
Hannah McKernon
Updated over a week ago
How to get started with Google My Business for your business
Step by step guide to get your business set up on Google
S
Written by
Steff Parker
Updated over a week ago
How frequently should you post on social media?
Knowing what good looks like and learning from others who get it right can help you get off to a flying start on social media.
Written by
Hannah McKernon
Updated over a week ago
Show off your independence
People deal with people, so love independent retailers - showcase the great things you offer to your shoppers via social
Written by
Hannah McKernon
Updated over a week ago
Can you post too much?
Do you ever worry that posting too much would be spamming your followers? Or are you worried you’re not posting enough.
Written by
Polly
Updated over a week ago
Here’s how to stay relevant
Post a mix of content to keep your channels fresh.
Written by
Hannah McKernon
Updated over a week ago
Social Media for the Time Starved Business Owner
Here we will talk about key actions you can make to help your social media channels thrive, even if you have limited time.
Written by
Hannah McKernon
Updated over a week ago
Testing your social media content
Testing is important because people will react differently to a post depending on the messaging, so you can learn what works best.
Written by
Hannah McKernon
Updated over a week ago
Share your knowledge
You know your business better than anyone
Written by
Kate Whittington
Updated over a week ago
Sometimes less is more
Here's how you can get the length of your posts right on social, so they have maximum impact.
Written by
Hannah McKernon
Updated over a week ago
Should you be using emojis in your posts?
Learn when it's best to break out the emojis in your social media posts
Written by
Francesca Williams
Updated over a week ago
Five benefits of using social media
If you're unclear on the benefits of using social media, here's a break down of why it's so important.
Written by
Hannah McKernon
Updated over a week ago
Does it matter WHEN you post to Twitter?
Timing plays a big factor in people being able to see your Tweets
Written by
Francesca Williams
Updated this week
Here's why social media is important to your customers
How to offer a fully rounded customer service experience using social media
Written by
Francesca Williams
Updated over a week ago
Why are photos are essential on social?
Make your posts more eye-catching and shareable by including photos
Written by
Francesca Williams
Updated over a week ago
How to use Buffer
A breakdown of what a Buffer queue is and how to use it
Written by
Hannah McKernon
Updated over a week ago
Get involved locally
Small businesses can work well together to help promote each other
Written by
Kate Whittington
Updated over a week ago
How do I create a Buffer account?
A step by step guide to creating your own Buffer account.
Written by
Francesca Williams
Updated over a week ago
Share what you know
Share your valued business expertise using your social media channels
Written by
Francesca Williams
Updated over a week ago
What’s old is new again
Keep your Twitter feed going by utilising repeatable, evergreen content
Written by
Francesca Williams
Updated over a week ago
Responding to your customers on social
It's best practice to respond to all comments and queries on your social channels
Written by
Kate Whittington
Updated over a week ago
Using questions to start a conversation
Did you know that asking questions lead to better engagement?
Written by
Kate Whittington
Updated over a week ago
How to get your business on Google Maps
Make it easy for people to find you online and offline
Written by
Francesca Williams
Updated over a week ago
A guide to taking photos for Instagram and Facebook
Are you wondering how to take the perfect photo for your social channels? Here's our 4-step guide to social media photography
Written by
Francesca Williams
Updated over a week ago
Get better on social media
Choosing the right social media KPIs
How to choose the right social media KPIs to measure for your business.
Written by
Hannah McKernon
Updated over a week ago
Running a competition on social
How to run a competition on social media.
Written by
Stephanie Ramsdale
Updated over a week ago
How to target posts organically
Tips about targeting posts organically on social media without paid ads.
Written by
Hannah McKernon
Updated over a week ago
How to turn Brand Awareness into Acquisition
Why would your followers want to buy from your business?
Written by
Hannah McKernon
Updated over a week ago
Keeping your personal profile and business page separate on Facebook
How do I make sure I am commenting as my business and not as my personal page on Facebook?
Written by
Kate Whittington
Updated over a week ago
Ever heard of ‘FOMO’?
Have you heard of 'Fear of missing out'?
Written by
Stephanie Ramsdale
Updated over a week ago
Who’s your tribe?
Who are your people? What are your customers interested in?
Written by
Stephanie Ramsdale
Updated over a week ago
It’s about relationships, not followers
Focusing on building relationships online helps to build an effective, loyal social media community for your brand
Written by
Hannah McKernon
Updated over a week ago
Invite your audience for an exclusive peek behind the scenes
Give your customers a more personal experience.
Written by
Hannah McKernon
Updated over a week ago
What’s your story?
People would rather learn about a business through an article than an ad.
Written by
Hannah McKernon
Updated over a week ago
How to make the most of UGC
User-generated content is the most organic content you can have
Written by
Stephanie Ramsdale
Updated over a week ago
How to build an active community on social media
A few simple tips to help build an active community online
Written by
Hannah McKernon
Updated over a week ago
The power of testimonials
Testimonials are an authentic, effective way to convert followers to paying customers
Written by
Hannah McKernon
Updated over a week ago
The top ten ways to grow your followers
It's important to keep building your follower base
Written by
Hannah McKernon
Updated over a week ago
Are you in a social media rut?
Read this is you're in need of some inspiration for your social media posts.
Written by
Hannah McKernon
Updated over a week ago
Building a successful online community for your brand
Don’t mistake digital for e-commerce. Digital influence is about conversation and engaging with customers online.
Written by
Hannah McKernon
Updated over a week ago
How to build relationships with other businesses online
Getting started with engagement
Written by
Kate Whittington
Updated over a week ago
Let your customers share in your success
Bring your customers closer to your business with a personal touch.
Written by
Francesca Williams
Updated over a week ago
Review where you’re at on social
Why is it so important to review your social media accounts?
Written by
Hannah McKernon
Updated over a week ago
Lights, camera, action!
Use engaging videos to grab attention.
Written by
Francesca Williams
Updated over a week ago
Here’s a simple and effective social media campaign
Our 5 step guide to running a social media campaign
Written by
Kate Whittington
Updated over a week ago
How to leverage your team
Utilise your network as brand ambassadors.
Written by
Francesca Williams
Updated over a week ago
Increase your engagement using A, E, I, O, U
Find out how this system can increase your social media engagement
Written by
Hannah McKernon
Updated over a week ago
Ask people to come to your store
Reach out to your online shoppers
Written by
Kate Whittington
Updated over a week ago
Remember the company you keep
Think of your posts in context on your customers' feed
Written by
Kate Whittington
Updated over a week ago
Who do you admire on social?
How to build relationships with influencers to boost your business
Written by
Francesca Williams
Updated over a week ago
How to make your business more ‘human’
Building trust for your brand
Written by
Hannah McKernon
Updated over a week ago
Asking your customers to share their purchases
Widen your audience by asking your customers to share their latest purchases on their own channels
Written by
Francesca Williams
Updated over a week ago
Psst here’s your exclusive…
Offer incentives to keep your followers hooked.
Written by
Francesca Williams
Updated over a week ago
How to increase engagement on your social media posts
Here's how to increase your engagement.
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Written by
Jess
Updated over a week ago
Working with influencers
How to build relationships with social media influencers
Written by
Hannah McKernon
Updated over a week ago
How to make your social media posts more shareable
Here's how to encourage people to share your social media posts.
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Written by
Jess
Updated over a week ago
So, what’s new?
Social media is great for showcasing what’s new in your store.
Written by
Francesca Williams
Updated over a week ago
Using key dates of the year in your content
How to leverage a key time of year for retailers, using social media
Written by
Francesca Williams
Updated over a week ago
Get started with Facebook
How to set up a Facebook Business Page
Getting your Facebook business page set up!
Written by
Fiona Beckett
Updated over a week ago
How to set your Facebook business username
Having a vanity URL or business username on Facebook makes it easier for people to find you and your content.
Written by
Fiona Beckett
Updated over a week ago
How to create your first post on Facebook
We take you through how to do your first post on Facebook.
Written by
Francesca Williams
Updated over a week ago
Spark a conversation
How to spark a conversation on Facebook and drive engagement
Written by
Hannah McKernon
Updated over a week ago
How to maintain a presence on Facebook and engage with your followers
Keeping your company visible on Facebook
Written by
Hannah McKernon
Updated over a week ago
How to share a post on Facebook
Share posts by others on Facebook to improve visibility and support fellow businesses
Written by
Francesca Williams
Updated over a week ago
How to create some action on Facebook
Customise the 'call to action' button on your Facebook page to maximise engagement
Written by
Francesca Williams
Updated over a week ago
Five ways to increase your Facebook engagement
Engagement on Facebook is key to your organic reach - here's 5 ideas for you
Written by
Hannah McKernon
Updated over a week ago
Do you have a vanity URL?
A Facebook vanity URL is an easy way to help your customers find you and your content.
Written by
Hannah McKernon
Updated over a week ago
How to give or remove admin rights in Facebook
Adding or removing admin rights to your Facebook account is simple.
Written by
Fiona Beckett
Updated over a week ago
How to schedule your posts on Facebook
Did you know you don’t have to post your content immediately to your Facebook Page? Use Creator Studio to schedule ahead of time.
Written by
Hannah McKernon
Updated over a week ago
How do I connect my Instagram and Facebook accounts to each other?
How to connect your Instagram profile to your Maybe* account
Written by
Fiona Beckett
Updated over a week ago
What is Facebook Messenger?
A definition of Facebook Messenger: what it is, how it works, and why it's important
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Written by
Erin Barrett
Updated over a week ago
Get better on Facebook
Five ways to increase your engagement on Facebook
How to get your posts seen, liked, and shared by your audience on Facebook.
Written by
Hannah McKernon
Updated over a week ago
Boost a post on Facebook to reach your local audience
Make sure your local audience sees your posts on Facebook
Written by
Hannah McKernon
Updated over a week ago
Time to spring clean your Facebook
How to spring clean your Facebook account
Written by
Hannah McKernon
Updated over a week ago
How to increase your Facebook audience
A how-to guide for growing your audience on Facebook.
Written by
Kate Whittington
Updated over a week ago
Top ten ways to get your posts seen on Facebook
Here's how you can get your posts seen on Facebook without spending money on adverts.
Written by
Fiona Beckett
Updated this week
Making the most of recommendations on Facebook
Encourage your customers to leave recommendations on your page
Written by
Francesca Williams
Updated this week
Should I boost my Facebook posts?
What's the difference between Facebook advertising and boosting a post on Facebook?
Written by
Fiona Beckett
Updated this week
Is Facebook dying?
Getting less traction on your Facebook page and wondering if it’s worth the effort? It’s time to switch up your game…
Written by
Francesca Williams
Updated this week
Facebook Ads
Comply with Facebook's new Security in 3 Simple Steps
Read below as we break down the actions you need to take.
Written by
Fiona Beckett
Updated this week
Why use Facebook advertising?
Posting organically (for free) is not enough to guarantee people see your content, you now need to ‘pay to play’ on Facebook
Written by
Hannah McKernon
Updated this week
Building your Facebook ad creative
How to create an ad for your business
Written by
Hannah McKernon
Updated over a week ago
How to choose the right objective for your Facebook advertising
The first step to making Facebook advertising work for your business
Written by
Hannah McKernon
Updated over a week ago
Facebook audiences
Learn how to build a targeted audience of people across Facebook and Instagram.
Written by
Emerson Osmond
Updated over a week ago
What are ‘audiences’ for Facebook advertising?
Find out more about 'audiences' for Facebook Advertising & how your business can use them to generate leads and sales.
Written by
Fiona Beckett
Updated over a week ago
5 ways to use Facebook custom audiences to drive sales
Custom audiences are a great way to get started with Facebook Advertising.
Written by
Fiona Beckett
Updated over a week ago
Seeing your results from Facebook advertising
Connect up your Facebook Ads Manager account to Maybe and report live results quickly and easily from within the platform.
Written by
Fiona Beckett
Updated over a week ago
Get started with Twitter
How to set up a business Twitter account
Setting up a Twitter account is easy and will take less than two minutes. So, let’s get started.
Written by
Kate Whittington
Updated over a week ago
Why your Twitter bio matters
Make the most of your bio to attract new followers.
Written by
Hannah McKernon
Updated over a week ago
Twitter best practices
The easiest do’s and don'ts for Twitter
Written by
Kate Whittington
Updated over a week ago
Is Twitter the right channel for my business?
You need to choose which social media platforms to use but how do you decide if Twitter is right for your business?
Written by
Hannah McKernon
Updated over a week ago
What to post on Twitter
A three-step guide to posting the right kind of Twitter content to earn you new followers and great engagement.
Written by
Hannah McKernon
Updated over a week ago
How to provide customer service using Twitter
Use your Twitter profile to meet your customer service needs.
Written by
Hannah McKernon
Updated over a week ago
How to reach your local customers
Leverage the power of Twitter to reach locals.
Written by
Hannah McKernon
Updated over a week ago
Get your ratio right
One way that people judge a Twitter account as being worth following is by their ratio, do you know if yours is right?
Written by
Francesca Williams
Updated over a week ago
Use obvious hashtags on Twitter
Adding a hashtag to your tweet can get it seen by hundreds more people
Written by
Kate Whittington
Updated over a week ago
What is a hashtag (#) and why is it important?
What hashtags are used for and how you can use them in your tweets and posts.
Written by
Hannah McKernon
Updated over a week ago
How to 'pin' a tweet
Pinning a tweet lets you showcase your best content on Twitter.
Written by
Stephanie Ramsdale
Updated over a week ago
Thank your followers with likes on Twitter
Spread the love like wildfire and boost your engagement.
Written by
Hannah McKernon
Updated over a week ago
Get better on Twitter
Dust off your Twitter account
How to update and refresh your Twitter account
Written by
Hannah McKernon
Updated over a week ago
How to be create your own 'newsroom' on social media
Create a newsroom and be a thought leader in your sector, by building a list of organisations to find content to share and boost engagement
Written by
Hannah McKernon
Updated over a week ago
Get more engagement by using images on Twitter
Using images in your tweets helps make your posts more eye-catching and boosts your engagement.
Written by
Francesca Williams
Updated over a week ago
Turn a negative tweet into a positive
Don't despair if you receive a negative tweet.
Written by
Hannah McKernon
Updated over a week ago
Show off your lighter side with GIFs
Did you know that funny tweets are among the most retweeted? Here's how to add a bit of fun to a tweet, with GIFs.
Written by
Kate Whittington
Updated over a week ago
Get more out of every tweet
How to ensure that you get the most mileage out of your Twitter efforts by tagging relevant people
Written by
Francesca Williams
Updated over a week ago
“But I don’t know what to tweet!”
Hit a creative block? Not sure what to post on Twitter? The answer is here.
Written by
Kate Whittington
Updated over a week ago
Here are the changes you need to know about Twitter
Keeping up to date on social media rules
Written by
Hannah McKernon
Updated over a week ago
Join the chat
Use Twitter chats to grow your following
Written by
Hannah McKernon
Updated over a week ago
Are you following Twitter etiquette?
Here’s the lowdown on basic Twitter etiquette.
Written by
Kate Whittington
Updated over a week ago
How to increase your Twitter following
A step-by-step guide for increasing the size of your Twitter audience.
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Written by
Erin Barrett
Updated over a week ago
How to build relationships on Twitter
Social media is all about building relationships
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Written by
Jess
Updated over a week ago
Get started with Instagram
Quick Instagram tips
Get the most out of Instagram with these quick and easy tips
Written by
Stephanie Ramsdale
Updated over a week ago
How to set up a business Instagram account
A simple guide to setting up your business Instagram account
Written by
Stephanie Ramsdale
Updated this week
How to create the best Instagram bio
Make the most of your bio with these easy tips.
Written by
Stephanie Ramsdale
Updated over a week ago
How to create your first post on Instagram
Have you set up a business Instagram account, and don’t know where to start? Here’s a step by step guide to posting on your grid...
Written by
Francesca Williams
Updated this week
How to create an Instagram story
How to create engaging Instagram stories that your followers will love.
Written by
Hannah McKernon
Updated over a week ago
How to share a post on Instagram
Learn how to share posts on Instagram, and in turn boost your visibility on the platform
Written by
Francesca Williams
Updated over a week ago
Instagram Stories - Create mode
Instagram Stories is regularly releasing new features. Here we take you through 'Create' mode
Written by
Kate Whittington
Updated over a week ago
How often should you post to Instagram?
Wondering how often you should be posting to Instagram? Here's a quick rundown on planning your posts
Written by
Francesca Williams
Updated this week
What is the difference between a personal and a business Instagram account?
The benefits of a business Instagram account explained.
Written by
Stephanie Ramsdale
Updated this week
How to write a great Instagram caption
Unsure what to post next to a photo on Instagram? Here are a few tips to help you out.
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Written by
Jess
Updated over a week ago
What does your Instagram bio say about your business?
It’s time for your brand personality to shine through
Written by
Kate Whittington
Updated over a week ago
Here’s how to make the most of Instagram
How to get your posts seen more consistently on Instagram
Written by
Hannah McKernon
Updated over a week ago
Inspire on Instagram
How to quickly reshare great content on Instagram, and encourage your followers to do the same.
Written by
Hannah McKernon
Updated over a week ago
Making your Instagram shoppable
How to make your Instagram posts shoppable
Written by
Hannah McKernon
Updated over a week ago
How to get your posts seen on Instagram
Get your Instagram posts the attention they deserve
Written by
Francesca Williams
Updated over a week ago
How to use hashtags on Instagram
Here’s a quick guide to making the most out of hashtags.
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Written by
Jess
Updated over a week ago
Show your products in context on Instagram
Instagram is an opportunity to showcase your products in real-world ways
Written by
Kate Whittington
Updated over a week ago
Get better on Instagram
How to increase your Instagram following
A how-to guide for growing your audience on Instagram.
Written by
Hannah McKernon
Updated over a week ago
How to boost a post on Instagram
How to promote a post on Instagram to reach your local audience
Written by
Kate Whittington
Updated over a week ago
Spruce up your Instagram
How to spruce up your Instagram profile
Written by
Hannah McKernon
Updated over a week ago
Using Instagram Live to boost your business
How to use Instagram Live and why it can have a huge impact on your business' visibility
Written by
Francesca Williams
Updated over a week ago
What is IGTV?
Working out how IGTV could work for your brand
Written by
Hannah McKernon
Updated over a week ago
Time to show off your products on Instagram
Leverage Instagram as your shop window
Written by
Hannah McKernon
Updated over a week ago
How to get more Instagram engagement
Get more engagement by posting quality content and being responsive on Instagram - start conversations and keep them going.
Written by
Hannah McKernon
Updated over a week ago
Here’s how to get your products discovered on Instagram
How do you use Instagram to get your products discovered?
Written by
Hannah McKernon
Updated over a week ago
How to master Instagram Stories
Reach thousands of new customers with the power of Instagram Stories.
Written by
Francesca Williams
Updated over a week ago
How to get your posts seen on Instagram
Here's how to ensure your great photos are being seen by as many people as possible.
Written by
Hannah McKernon
Updated over a week ago
Linked In
Getting Started with LinkedIn for your business
Setting up a business page on Linked In and connecting it to your personal profile.
Written by
Hannah McKernon
Updated over a week ago
Why use LinkedIn for your Business
Here we explore why LinkedIn is a great platform for your small business.
Written by
Hannah McKernon
Updated over a week ago
Content on LinkedIn
Finding and sharing great content on LinkedIn.
Written by
Hannah McKernon
Updated over a week ago