Get started with social media

These articles will help you get the most out of your social media channels.

Emerson Osmond avatar J Hannah McKernon avatar +6
39 articles in this collection
Written by Emerson Osmond, Jess, Hannah McKernon and 6 others
Get started with social media

Get listed on Google My Business

Help customers find you on Google by listing your business on Google Maps and Google Search
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Written by Steff Parker
Updated over a week ago

Which social media sites should you use?

Get social in the same spaces your customers are
Hannah McKernon avatar
Written by Hannah McKernon
Updated over a week ago

How frequently should you post on social media?

Engage as many customers as possible by posting not too little and not too much
Hannah McKernon avatar
Written by Hannah McKernon
Updated over a week ago

What should I post to best engage my customers?

Post the content your customers like, comment and share the most to increase your engagement and reach
Hannah McKernon avatar
Written by Hannah McKernon
Updated over a week ago

Sometimes less is more

Here's how you can get the length of your posts right on social, so they have maximum impact.
Hannah McKernon avatar
Written by Hannah McKernon
Updated over a week ago

Should you be using emojis in your posts?

Learn when it's best to break out the emojis in your social media posts
Francesca Williams avatar
Written by Francesca Williams
Updated over a week ago

Five ways that social media can make your life easier and your customers happier

Struggling to understand the value social media adds to your business? Here’s five reasons you should get started.
Hannah McKernon avatar
Written by Hannah McKernon
Updated over a week ago

Does it matter WHEN you post to Twitter?

Timing plays a big factor in people being able to see your Tweets
Francesca Williams avatar
Written by Francesca Williams
Updated over a week ago

Show you care, by responding to your customers on social media

Manage your customer feedback, good or bad, in three easy steps.
Francesca Williams avatar
Written by Francesca Williams
Updated over a week ago

Make your posts more eye-catching and shareable by including photos

A guide to taking and using photos on social media
Francesca Williams avatar
Written by Francesca Williams
Updated over a week ago

Share what you know

Share your valued business expertise using your social media channels
Francesca Williams avatar
Written by Francesca Williams
Updated over a week ago

What’s old is new again

Keep your Twitter feed going by utilising repeatable, evergreen content
Francesca Williams avatar
Written by Francesca Williams
Updated over a week ago

Responding to your customers on social

It's best practice to respond to all comments and queries on your social channels
Kate Whittington avatar
Written by Kate Whittington
Updated over a week ago

Using questions to start a conversation

Did you know that asking questions lead to better engagement?
Kate Whittington avatar
Written by Kate Whittington
Updated over a week ago

How to get your business on Google Maps

Make it easy for people to find you online and offline
Francesca Williams avatar
Written by Francesca Williams
Updated over a week ago
Get better on social media

Who’s your tribe?

Who are your people? What are your customers interested in?
Stephanie Ramsdale avatar
Written by Stephanie Ramsdale
Updated over a week ago

It’s about relationships, not followers

Focusing on building relationships online helps to build an effective, loyal social media community for your brand
Hannah McKernon avatar
Written by Hannah McKernon
Updated over a week ago

Invite your audience for an exclusive peek behind the scenes

Give your customers a more personal experience.
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Written by Hannah McKernon
Updated over a week ago

What’s your story?

People would rather learn about a business through an article than an ad.
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Written by Hannah McKernon
Updated over a week ago

How to make the most of UGC

User-generated content is the most organic content you can have
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Written by Stephanie Ramsdale
Updated over a week ago

The power of testimonials

Testimonials are an authentic, effective way to convert followers to paying customers
Hannah McKernon avatar
Written by Hannah McKernon
Updated over a week ago

The top ten ways to grow your followers

It's important to keep building your follower base
Hannah McKernon avatar
Written by Hannah McKernon
Updated over a week ago

Let your customers share in your success

Bring your customers closer to your business with a personal touch.
Francesca Williams avatar
Written by Francesca Williams
Updated over a week ago

Increase your engagement using A, E, I, O, U

Find out how this system can increase your social media engagement
Hannah McKernon avatar
Written by Hannah McKernon
Updated over a week ago

Ask people to come to your store

Reach out to your online shoppers
Kate Whittington avatar
Written by Kate Whittington
Updated over a week ago

Who do you admire on social?

How to build relationships with influencers to boost your business
Francesca Williams avatar
Written by Francesca Williams
Updated over a week ago

How to make your business more ‘human’

Building trust for your brand
Hannah McKernon avatar
Written by Hannah McKernon
Updated over a week ago

Asking your customers to share their purchases

Widen your audience by asking your customers to share their latest purchases on their own channels
Francesca Williams avatar
Written by Francesca Williams
Updated over a week ago

Psst here’s your exclusive…

Offer incentives to keep your followers hooked.
Francesca Williams avatar
Written by Francesca Williams
Updated over a week ago

How to increase engagement on your social media posts

Here's how to increase your engagement.
Hannah McKernon avatar
Written by Hannah McKernon
Updated over a week ago

How to make your social media posts more shareable

Here's how to encourage people to share your social media posts.
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Written by Jess
Updated over a week ago

Using key dates of the year in your content

How to leverage a key time of year for retailers, using social media
Francesca Williams avatar
Written by Francesca Williams
Updated over a week ago