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Social media help
Social media help
These articles will help you get the most out of your social media channels.
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+8
186 articles in this collection
Written by
Erin Barrett,
Emerson Osmond,
Polly
and 8 others
Facebook audiences
Learn how to build a targeted audience of people across Facebook and Instagram.
Written by
Emerson Osmond
Updated over a week ago
How to create your first post on Instagram
Have you set up a business Instagram account, and don’t know where to start? Here’s a step by step guide to posting on your grid...
Written by
Francesca Williams
Updated over a week ago
Boost a post on Facebook to reach your local audience
Make sure your local audience sees your posts on Facebook
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Written by
Hannah McKernon
Updated over a week ago
How to boost a post on Instagram
How to promote a post on Instagram to reach your local audience
Written by
Kate Whittington
Updated over a week ago
How to provide customer service using Twitter
Use your Twitter profile to meet your customer service needs
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Written by
Hannah McKernon
Updated over a week ago
How to maintain your presence on Instagram and engage with your followers
Keep up to date on Instagram and stay engaged with your customer base during the Covid 19 crisis.
Written by
Francesca Williams
Updated over a week ago
Seeing your results from Facebook advertising.
Connect up your Facebook Ads Manager account to Maybe and report live results quickly and easily from within the platform.
Written by
Fiona Beckett
Updated over a week ago
How to maintain a presence on Facebook and engage with your followers
Keeping your company seen on Facebook
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Written by
Hannah McKernon
Updated over a week ago
Instagram Stories - Create mode
Instagram Stories is regularly releasing new features, here we take you through the new 'Create' mode.
Written by
Kate Whittington
Updated over a week ago
34.5% prefer to contact businesses on social media
Use your channels as a key way to deliver customer service
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Written by
Danielle Bayes
Updated over a week ago
How to deal with customer service enquiries on Twitter
Sometimes people will reach out to with customers service requests over Twitter - here's what you should do.
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Written by
Jess
Updated over a week ago
Here’s how to stay relevant
Post a mix of content to keep your channels fresh
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Written by
Danielle Bayes
Updated over a week ago
Shall I boost my Facebook posts?
What's the difference between Facebook advertising and boosting a post on Facebook?
Written by
Fiona Beckett
Updated over a week ago
How to set your engagement priorities.
Time is precious and with our engagement priorities we ensure your engagement can be quick and effective.
Written by
Fiona Beckett
Updated over a week ago
How to choose the right objective for your Facebook advertising
The first step to making Facebook advertising work for your business
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Written by
Hannah McKernon
Updated over a week ago
Get Started with Social Media
How to create winning social media strategies using Maybe*
This Guide takes you through, step by step, on how to use Maybe* to create a winning social media strategy
Written by
Polly
Updated over a week ago
Don't know where to start with social media?
Join Hannah who is an expert at getting businesses started on social media.
Written by
Polly
Updated over a week ago
Choosing the best platform for your business
Choose the right social media platform that suits your business.
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Written by
Hannah McKernon
Updated over a week ago
How to get started with Google My Business for your business
Step by step guide to get your business set up on Google
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Written by
Steff Parker
Updated over a week ago
How frequently should you post on social media?
Knowing what good looks like and learning from others who get it right can help you get off to a flying start on social media.
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Written by
Hannah McKernon
Updated over a week ago
Do you spend 135 minutes on social media?
The average user spends 135 minutes on social media sites every day.
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Written by
Hannah McKernon
Updated over a week ago
Show off your independence
People deal with people, so love independent retailers - showcase the great things you offer to your shoppers via social
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Written by
Hannah McKernon
Updated over a week ago
Can you post too much?
Do you ever worry that posting too much would be spamming your followers? Or are you worried you’re not posting enough.
Written by
Polly
Updated over a week ago
Social Media for the Time Starved Business Owner
Here we will talk about key actions you can make to help your social media channels thrive, even if you have limited time.
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Written by
Hannah McKernon
Updated over a week ago
Why consistency is key
Consistency is key to keep your channels growing
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Written by
Hannah McKernon
Updated over a week ago
Testing your content
Testing is important because people will react differently to a post depending on the messaging
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Written by
Danielle Bayes
Updated over a week ago
Do you size up?
A few simple tips to create a great first impression on your social media feeds
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Written by
Hannah McKernon
Updated over a week ago
Share your knowledge
You know your business better than anyone
Written by
Kate Whittington
Updated over a week ago
Sometimes less is more
Getting the length of your posts right on social, so they have the right impact.
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Written by
Hannah McKernon
Updated over a week ago
Thank your followers with likes
Spread the love like wildfire and boost your engagement.
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Written by
Danielle Bayes
Updated over a week ago
Five benefits of using social media
If you're unclear on the benefits of using social media, here's a break down of why it's so important.
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Written by
Jess
Updated over a week ago
Should you be using emojis in your posts?
Learn when it's best to break out the emojis in your social media posts
Written by
Francesca Williams
Updated over a week ago
WHEN you post matters
Timing plays a big factor in when people see your posts.
Written by
Francesca Williams
Updated over a week ago
Here's why social media is important to your customers
How to offer a fully rounded customer service experience using social media
Written by
Francesca Williams
Updated over a week ago
Is social media worth your time?
Being consistent on social media will reap rewards for your business
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Written by
Danielle Bayes
Updated over a week ago
Why photos are essential on social
Make your posts more eye-catching and shareable by including photos
Written by
Francesca Williams
Updated over a week ago
How to use Buffer
A breakdown of what a Buffer queue is and how to use it
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Written by
Erin Barrett
Updated over a week ago
Get involved locally
Small businesses work well together to promote each other
Written by
Kate Whittington
Updated over a week ago
How to create a Buffer account
A step by step guide to creating your own Buffer account.
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Written by
Erin Barrett
Updated over a week ago
Share what you know
Share your valued business expertise using your social media channels
Written by
Francesca Williams
Updated over a week ago
What’s old is new again
Use repeatable, evergreen content in your feed.
Written by
Francesca Williams
Updated over a week ago
Respond to your customers
It's best practice to respond to all comments and queries
Written by
Kate Whittington
Updated over a week ago
Start a conversation
Questions lead to engagement
Written by
Kate Whittington
Updated over a week ago
How to get your business on Google Maps
Make it easy for people to find you online and offline.
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Written by
Jess
Updated over a week ago
A guide to taking photos for Instagram and Facebook
Wondering how to take the perfect photo for Instagram? Here's our 4-step guide to social media photography.
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Written by
Jess
Updated over a week ago
Get Better on Social Media
Your 4-step social media audit. Step 1: Make sure your profiles are complete.
A quick social media audit will ensure customers get the best experience when visiting your pages.
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Written by
Danielle Bayes
Updated over a week ago
Your 4-step social media audit. Step 2: Do you look the part?
A quick social media audit will ensure customers get the best experience when visiting your pages.
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Written by
Danielle Bayes
Updated over a week ago
Your 4-step social media audit. Step 3: How are your posts performing?
A quick social media audit will ensure customers get the best experience when visiting your pages.
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Written by
Danielle Bayes
Updated over a week ago
Your 4-step social media audit. Step 4: Determine your goals.
A quick social media audit will ensure customers get the best experience when visiting your pages.
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Written by
Danielle Bayes
Updated over a week ago
Choosing the right social media KPIs
How to choose the right social media KPIs to measure for your business.
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Written by
Hannah McKernon
Updated over a week ago
Running a competition on social
How to run a competition on social media.
Written by
Stephanie Ramsdale
Updated over a week ago
How to target posts organically
Tips about targeting posts organically on social media without paid ads.
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Written by
Hannah McKernon
Updated over a week ago
How to turn Brand Awareness into Acquisition
Why would your followers want to buy from your business?
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Written by
Hannah McKernon
Updated over a week ago
How to stay relevant on your followers' feeds
Staying relevant helps you get noticed on social media, which can increase your engagement and your audience.
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Written by
Jess
Updated over a week ago
Keeping your personal profile and business page separate on Facebook
How do I make sure I am commenting as my business and not as my personal page on Facebook?
Written by
Kate Whittington
Updated over a week ago
What do I post when I'm unsure what to post?
Don't worry, great content isn't hard to find. Here's a step by step guide to keep your content flowing.
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Written by
Erin Barrett
Updated over a week ago
Ever heard of ‘FOMO’?
Have you heard of 'Fear of missing out'?
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Written by
Danielle Bayes
Updated over a week ago
Help your customers discover new stock.
Use social media to tell your customers about new stock.
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Written by
Danielle Bayes
Updated over a week ago
Who’s your tribe?
Who are your people? What are your customers interested in?
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Written by
Danielle Bayes
Updated over a week ago
It’s about relationships, not followers
Focusing on building relationships online helps to build an effective, loyal social media community for your brand
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Written by
Hannah McKernon
Updated over a week ago
Invite your audience for an exclusive peek behind the scenes
Give your customers a more personal experience.
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Written by
Danielle Bayes
Updated over a week ago
It’s time we had a talk…
Have a conversation with your customers.
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Written by
Hannah McKernon
Updated over a week ago
How to watch your competitors.
Looking to your competitors can tell you what your customers want to see more of.
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Written by
Danielle Bayes
Updated over a week ago
What’s your story?
People would rather learn about a business through an article than an ad.
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Written by
Danielle Bayes
Updated over a week ago
Your Monday motivation
It's easy to lose sight of why you should post, so here's some motivation for you.
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Written by
Danielle Bayes
Updated over a week ago
Connect with your community.
Connect with your community of loyal followers.
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Written by
Danielle Bayes
Updated over a week ago
How to make the most of UGC
User-generated content is the most organic content you can have
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Written by
Danielle Bayes
Updated over a week ago
How to deal with customer service questions
Ensure you quickly respond to any complaints
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Written by
Danielle Bayes
Updated over a week ago
Have you ever bought something from a competitor?
Make a small purchase to compare your competitors' process with yours
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Written by
Danielle Bayes
Updated over a week ago
How to build an active community on social media
A few simple tips to help build an active community online
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Written by
Hannah McKernon
Updated over a week ago
Ready to grow your followers?
Boost your followers by running a competition
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Written by
Danielle Bayes
Updated over a week ago
The power of testimonials
Testimonials are an authentic, effective way to convert followers to paying customers
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Written by
Hannah McKernon
Updated over a week ago
Stay active on social
Staying active on your social media channels is vital if you want to build an engaged audience
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Written by
Hannah McKernon
Updated over a week ago
The top ten ways to grow your followers
It's important to keep building your follower base
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Written by
Danielle Bayes
Updated over a week ago
Are you in a social media rut?
Read this is you're in need of some inspiration for your social media posts.
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Written by
Hannah McKernon
Updated over a week ago
Building a successful online community for your brand
Don’t mistake digital for e-commerce. Digital influence is about conversation and engaging with customers online.
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Written by
Hannah McKernon
Updated over a week ago
How to inspire customers to buy your products
Invest in your pre-purchase journey via social media and maximise sales
Written by
Francesca Williams
Updated over a week ago
How to build relationships with other businesses online
Getting started with engagement
Written by
Kate Whittington
Updated over a week ago
Be picky about what you share
Always go for quality over quantity when it comes to content
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Written by
Danielle Bayes
Updated over a week ago
Save the date
Posting about trending topics can spread your content further.
Written by
Francesca Williams
Updated over a week ago
Let your customers share in your success
Bring your customers closer to your business with a personal touch.
Written by
Francesca Williams
Updated over a week ago
Do you celebrate #NationalPetDay?
Help your business be seen by thousands of potential new customers
Written by
Kate Whittington
Updated over a week ago
Were you paying attention?
How to stand out and get attention on social media.
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Written by
Hannah McKernon
Updated over a week ago
Who are your customers?
Get to know the interests of your followers so you can post content that will engage them.
Written by
Francesca Williams
Updated over a week ago
What do you think?
Involve your audience, and boost engagement with your followers by asking for their opinions
Written by
Francesca Williams
Updated over a week ago
Engage your followers
Make personal connections to build lasting relationships with your customers.
Written by
Francesca Williams
Updated over a week ago
Trending
How to keep your finger on the pulse and get your posts seen by a wider audience
Written by
Francesca Williams
Updated over a week ago
Review where you’re at on social
Why is it so important to review your social media accounts?
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Written by
Hannah McKernon
Updated over a week ago
Lights, camera, action!
Use engaging videos to grab attention.
Written by
Francesca Williams
Updated over a week ago
We have a surprise for you!
How to surprise your customers
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Written by
Hannah McKernon
Updated over a week ago
Here’s a simple and effective social media campaign
Our 5 step guide to running a social media campaign
Written by
Kate Whittington
Updated over a week ago
Listening
Learn about social listening to help boost your business strategy
Written by
Francesca Williams
Updated over a week ago
Building relationships with your followers
How to build up a loyal and engaged audience
Written by
Francesca Williams
Updated over a week ago
Imagine being able to reach one billion people…
Leverage the power of Instagram to find new customers
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Written by
Danielle Bayes
Updated over a week ago
Get visual
Use photos and videos to increase your engagement
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Written by
Danielle Bayes
Updated over a week ago
Thanking your audience for following
Growing your follower base on social media is important
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Written by
Hannah McKernon
Updated over a week ago
How to leverage your team
Utilise your network as brand ambassadors.
Written by
Francesca Williams
Updated over a week ago
Celebrate your staff
People sell to people
Written by
Kate Whittington
Updated over a week ago
Increase your engagement using A, E, I, O, U
Find out how this system can increase your social media engagement
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Written by
Hannah McKernon
Updated over a week ago
Make your customers famous
Give your customers a moment in the spotlight by featuring them on your social channels
Written by
Francesca Williams
Updated over a week ago
Ask people to come to your store
Reach out to your online shoppers
Written by
Kate Whittington
Updated over a week ago
Remember the company you keep
Think of your posts in context on your customers' feed
Written by
Kate Whittington
Updated over a week ago
It’s time to review your channels
Audit your channels to ensure you're making the most of them.
Written by
Francesca Williams
Updated over a week ago
Make your posts memorable
Make your content memorable
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Written by
Danielle Bayes
Updated over a week ago
Who do you admire on social?
How to build relationships with influencers to boost your business
Written by
Francesca Williams
Updated over a week ago
Talk to your customers
How to turn a casual buyer into a loyal customer
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Written by
Hannah McKernon
Updated over a week ago
How to make your business more ‘human’
Building trust for your brand
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Written by
Hannah McKernon
Updated over a week ago
Asking your customers to share their purchases
Widen your audience by asking your customers to share their latest purchases on their own channels
Written by
Francesca Williams
Updated over a week ago
Psst here’s your exclusive…
Offer incentives to keep your followers hooked.
Written by
Francesca Williams
Updated over a week ago
How to increase engagement on your social media posts
Here's how to increase your engagement.
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Written by
Jess
Updated over a week ago
Working with influencers
How to build relationships with social media influencers
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Written by
Hannah McKernon
Updated over a week ago
How to make your social media posts more shareable
Here's how to encourage people to share your social media posts.
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Written by
Jess
Updated over a week ago
So, what’s new?
Social media is great for showcasing what’s new in your store.
Written by
Francesca Williams
Updated over a week ago
Using key dates of the year in your content
How to leverage a key time of year for retailers, using social media
Written by
Francesca Williams
Updated over a week ago
Get Started with Facebook
How to set up a Facebook business account
Getting your Facebook business page set up!
Written by
Fiona Beckett
Updated over a week ago
How to create some action on Facebook
Customise the 'call to action' button on your Facebook page to maximise engagement
Written by
Francesca Williams
Updated over a week ago
Spark a conversation
How to spark a conversation on Facebook, generating engagement
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Written by
Hannah McKernon
Updated over a week ago
How to create your first post on Facebook
We take you through how to do your first post on Facebook.
Written by
Francesca Williams
Updated over a week ago
Five ways to increase your Facebook engagement
Get your posts seen by more people on Facebook
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Written by
Danielle Bayes
Updated over a week ago
Do you have a vanity URL?
A Facebook vanity URL is an easy way to help your customers find you and your content.
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Written by
Hannah McKernon
Updated over a week ago
How to give or remove admin rights in Facebook
Adding or removing admin rights to your Facebook account is simple.
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Written by
Erin Barrett
Updated over a week ago
How to schedule your posts on Facebook
Did you know you don’t have to post your content immediately to your Facebook Page? You can schedule it for a different time or day
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Written by
Hannah McKernon
Updated over a week ago
How do I connect my Instagram and Facebook accounts to each other?
How to connect your Instagram profile to your Maybe* profile.
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Written by
Jess
Updated over a week ago
What is Facebook Messenger?
A definition of Facebook Messenger: what it is, how it works, and why it's important
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Written by
Erin Barrett
Updated over a week ago
Get Better on Facebook
Five ways to increase your engagement on Facebook
How to get your posts seen, liked, and shared by your audience on Facebook.
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Written by
Hannah McKernon
Updated over a week ago
Building your Facebook ad creative
How to create an ad for your business
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Written by
Hannah McKernon
Updated over a week ago
Why use Facebook advertising?
Posting organically (for free) is not enough to guarantee people see your content, you now need to ‘pay to play’ on Facebook
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Written by
Hannah McKernon
Updated over a week ago
Time to spring clean your Facebook
How to spring clean your Facebook account
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Written by
Hannah McKernon
Updated over a week ago
What are ‘audiences’ for Facebook advertising?
Find out more about 'audiences' for Facebook Advertising & how your business can use them to generate leads and sales.
Written by
Fiona Beckett
Updated over a week ago
How to increase your Facebook audience
A how-to guide for growing your audience on Facebook.
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Written by
Erin Barrett
Updated over a week ago
Top ten ways to get your posts seen on Facebook
Here's how you can get your posts seen on Facebook without spending money on adverts.
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Written by
Jess
Updated over a week ago
Making the most of recommendations on Facebook
Encourage your customers to leave recommendations on your page
Written by
Francesca Williams
Updated over a week ago
Is Facebook dying?
Getting less traction on your Facebook page and wondering if it’s worth the effort? It’s time to switch up your game…
Written by
Francesca Williams
Updated over a week ago
Get Started with Twitter
How to set up a business Twitter account
Setting up a Twitter account is easy and will take less than two minutes. So, let’s get started.
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Written by
Jess
Updated over a week ago
How to reach your local customers
Leverage the power of Twitter to reach locals.
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Written by
Hannah McKernon
Updated over a week ago
Is Twitter the right channel for my business?
You need to choose which social media platforms to use but how do you decide if Twitter is right for your business?
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Written by
Hannah McKernon
Updated over a week ago
Why your Twitter bio matters
Make the most of your bio to attract new followers.
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Written by
Hannah McKernon
Updated over a week ago
Get your ratio right
One way that people judge a Twitter account as being worth following is by their ratio, do you know if yours is right?
Written by
Francesca Williams
Updated over a week ago
Here’s what NOT to do on Twitter
How to avoid losing followers on Twitter by posting the right things
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Written by
Hannah McKernon
Updated over a week ago
Use obvious hashtags on Twitter
Adding a hashtag to your tweet can get it seen by hundreds more people
Written by
Kate Whittington
Updated over a week ago
What is a hashtag (#) and why is it important?
What hashtags are used for and how you can use them in your tweets and posts.
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Written by
Jess
Updated over a week ago
Twitter best practices
The easiest do’s and don’ts for Twitter
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Written by
Jess
Updated over a week ago
How to write a killer Twitter bio
Here's how to create a Twitter bio that will let people know who you are and what you do in 160 characters.
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Written by
Jess
Updated over a week ago
What to post on Twitter
A three-step guide to posting the right kind of Twitter content to earn you new followers and great engagement.
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Written by
Jess
Updated over a week ago
What NOT to do on Twitter
How to avoid getting unfollowed on Twitter.
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Written by
Jess
Updated over a week ago
How to 'pin' a tweet
Pinning a tweet lets you showcase your best content on Twitter.
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Written by
Jess
Updated over a week ago
Get Better on Twitter
How to create your personal newsroom
Build a list of businesses to find content to share and boost engagement.
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Written by
Hannah McKernon
Updated over a week ago
Get more engagement by using images on Twitter
Using images in your tweets helps make your posts more eye-catching and boosts your engagement.
Written by
Francesca Williams
Updated over a week ago
Turn a negative tweet into a positive
Don't despair if you receive a negative tweet.
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Written by
Hannah McKernon
Updated over a week ago
Show off your lighter side with GIFs
Did you know that funny tweets are among the most retweeted?
Written by
Kate Whittington
Updated over a week ago
Get more out of every tweet
How to ensure that you get the most mileage out of your Twitter efforts
Written by
Francesca Williams
Updated over a week ago
Have some fun with GIFs
Inject some fun into your tweets.
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Written by
Danielle Bayes
Updated over a week ago
“But I don’t know what to tweet!”
Hit a creative block? The answer is here.
Written by
Kate Whittington
Updated over a week ago
How to get 18% more clicks on Twitter.
Adding images and graphics to your tweets will get you more clicks.
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Written by
Danielle Bayes
Updated over a week ago
Here are the changes you need to know about Twitter
Keeping up to date on social media rules
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Written by
Hannah McKernon
Updated over a week ago
Join the chat
Use Twitter chats to grow your following
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Written by
Danielle Bayes
Updated over a week ago
Are you following Twitter etiquette?
Here’s the lowdown on basic Twitter etiquette.
Written by
Kate Whittington
Updated over a week ago
How to increase your Twitter following
A step-by-step guide for increasing the size of your Twitter audience.
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Written by
Erin Barrett
Updated over a week ago
Dust off your Twitter account
How to update and refresh your Twitter account
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Written by
Hannah McKernon
Updated over a week ago
How to build relationships on Twitter
Social media is all about building relationships
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Written by
Jess
Updated over a week ago
Get Started with Instagram
How to set up a business Instagram account
A simple guide to setting up your business Instagram account.
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Written by
Jess
Updated over a week ago
How to create the best Instagram bio
Make the most of your bio with these easy tips.
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Written by
Jess
Updated over a week ago
How to create an Instagram story
How to create engaging Instagram stories that your followers will love.
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Written by
Hannah McKernon
Updated over a week ago
How often should you post to Instagram?
Learn how often you should be posting to Instagram.
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Written by
Jess
Updated over a week ago
3 quick Instagram tips
Get the most out of Instagram
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Written by
Danielle Bayes
Updated over a week ago
What is the difference between a personal and a business Instagram account?
The benefits of a business Instagram account explained.
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Written by
Jess
Updated over a week ago
How to write a great Instagram caption
Unsure what to post next to a photo on Instagram? Here are a few tips to help you out.
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Written by
Jess
Updated over a week ago
What does your Instagram bio say about your business?
It’s time for your brand personality to shine through
Written by
Kate Whittington
Updated over a week ago
Inspire on Instagram
How to quickly reshare great content on Instagram, and encourage your followers to do the same.
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Written by
Hannah McKernon
Updated over a week ago
Making your Instagram shoppable
How to make your Instagram posts shoppable
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Written by
Hannah McKernon
Updated over a week ago
How to get your posts seen on Instagram
Get your Instagram posts the attention they deserve
Written by
Francesca Williams
Updated over a week ago
How to use hashtags on Instagram
Here’s a quick guide to making the most out of hashtags.
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Written by
Jess
Updated over a week ago
Here’s how to make the most of Instagram
How to get your posts seen more consistently on Instagram
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Written by
Hannah McKernon
Updated over a week ago
Show your products in context on Instagram
Instagram is an opportunity to showcase your products in real-world ways
Written by
Kate Whittington
Updated over a week ago
Get Better on Instagram
How to increase your Instagram following
A how-to guide for growing your audience on Instagram.
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Written by
Erin Barrett
Updated over a week ago
Using Instagram Live to boost your business.
How to use Instagram live and why it has such an impact on your business visibility.
Written by
Francesca Williams
Updated over a week ago
What is IGTV?
Working our how IGTV could work for your brand
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Written by
Hannah McKernon
Updated over a week ago
Time to show off your products on Instagram
Leverage Instagram as your shop window
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Written by
Danielle Bayes
Updated over a week ago
How to get more Instagram engagement
Get more engagement by posting quality content and being responsive on Instagram - start conversations and keep them going.
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Written by
Hannah McKernon
Updated over a week ago
Here’s how to get your products discovered on Instagram
How do you use Instagram to get your products discovered?
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Written by
Hannah McKernon
Updated over a week ago
Spruce up your Instagram
How to spruce up your Instagram profile
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Written by
Hannah McKernon
Updated over a week ago
How to master Instagram Stories
Reach thousands of new customers with the power of Instagram Stories.
Written by
Francesca Williams
Updated over a week ago
How to get your posts seen on Instagram
Here's how to ensure your great photos are being seen by as many people as possible.
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Written by
Jess
Updated over a week ago
Linked In
Getting Started with LinkedIn for your business
Setting up a business page on Linked In and connecting it to your personal profile.
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Written by
Hannah McKernon
Updated over a week ago
Why use LinkedIn for your Business
Here we explore why LinkedIn is a great platform for your small business.
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Written by
Hannah McKernon
Updated over a week ago
Content on LinkedIn
Finding and sharing great content on LinkedIn.
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Written by
Hannah McKernon
Updated over a week ago