Social media tips and tricks

These articles will help you get the most out of your social media channels.

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148 articles in this collection
Written by Erin Barrett, Jess, Hannah McKernon and 4 others

What do I post when I'm unsure what to post?

Don't worry, great content isn't hard to find. Here's a step by step guide to keep your content flowing.
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Written by Erin Barrett
Updated over a week ago

Your 4-step social media audit. Step 4: Determine your goals.

A quick social media audit will ensure customers get the best experience when visiting your pages.
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Written by Danielle Bayes
Updated over a week ago

Your 4-step social media audit. Step 3: How are your posts performing?

A quick social media audit will ensure customers get the best experience when visiting your pages.
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Written by Danielle Bayes
Updated over a week ago

Your 4-step social media audit. Step 2: Do you look the part?

A quick social media audit will ensure customers get the best experience when visiting your pages.
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Written by Danielle Bayes
Updated over a week ago

Your 4-step social media audit. Step 1: Make sure your profiles are complete.

A quick social media audit will ensure customers get the best experience when visiting your pages.
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Written by Danielle Bayes
Updated over a week ago

Help your customers discover new stock.

Use social media to tell your customers about new stock.
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Written by Danielle Bayes
Updated over a week ago

How to get 18% more clicks on Twitter.

Adding images and graphics to your tweets will get you more clicks.
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Written by Danielle Bayes
Updated over a week ago

Your Monday motivation.

It's easy to lose sight of why you should post, so here's some motivation for you.
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Written by Danielle Bayes
Updated over a week ago

What’s your story?

People would rather learn about a business through an article than an ad.
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Written by Danielle Bayes
Updated over a week ago

Ever heard of ‘FOMO’?

Have you heard of 'Fear of missing out'?
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Written by Danielle Bayes
Updated over a week ago

Connect with your community.

Connect with your community of loyal followers.
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Written by Danielle Bayes
Updated over a week ago

Do you spend 135 minutes on social media?

The average user spends 135 minutes on social media sites every day.
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Written by Danielle Bayes
Updated over a week ago

How to watch your competitors.

Looking to your competitors can tell you what your customers want to see more of.
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Written by Danielle Bayes
Updated over a week ago

How to create your personal newsroom

Build a Twitter list of businesses to find content.
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Written by Danielle Bayes
Updated over a week ago

Invite your audience for an exclusive peek behind the scenes

Give your customers a more personal experience.
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Written by Danielle Bayes
Updated over a week ago

Don’t mistake digital for e-commerce

Digital influence is about conservation and engaging with customers online
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Written by Danielle Bayes
Updated over a week ago

3 quick Instagram tips

Get the most out of Instagram
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Written by Danielle Bayes
Updated over a week ago

How to make the most of UGC

User-generated content is the most organic content you can have
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Written by Danielle Bayes
Updated over a week ago

Testing your content

Testing is important because people will react differently to a post depending on the messaging
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Written by Danielle Bayes
Updated over a week ago

Why consistency is key

Consistency is key to keep your channels growing
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Written by Danielle Bayes
Updated over a week ago

It’s time we had a talk…

Have a conversation with your customers.
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Written by Danielle Bayes
Updated over a week ago

Who’s your tribe?

Who are your people? What are your customers interested in?
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Written by Danielle Bayes
Updated over a week ago

Make your posts memorable

Make your content memorable
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Written by Danielle Bayes
Updated over a week ago

Be picky about what you share

Always go for quality over quantity when it comes to content
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Written by Danielle Bayes
Updated over a week ago

The top ten ways to grow your followers

It's important to keep building your follower base
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Written by Danielle Bayes
Updated over a week ago

Stay active on social

Staying active on your social media channels is vital if you want to build an engaged audience
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Written by Danielle Bayes
Updated over a week ago

Thanking your audience for following

Growing your follower base on social media is important
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Written by Danielle Bayes
Updated over a week ago

Here’s how to stay relevant

Post a mix of content to keep your channels fresh
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Written by Danielle Bayes
Updated over a week ago

Time to show off your products on Instagram

Leverage Instagram as your shop window
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Written by Danielle Bayes
Updated over a week ago

Have you ever bought something from a competitor?

Make a small purchase to compare your competitors' process with yours
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Written by Danielle Bayes
Updated over a week ago

Is social media worth your time?

Being consistent on social media will reap rewards for your business
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Written by Danielle Bayes
Updated over a week ago

34.5% prefer to contact businesses on social media

Use your channels as a key way to deliver customer service
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Written by Danielle Bayes
Updated over a week ago

Ready to grow your followers?

Boost your followers by running a competition
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Written by Danielle Bayes
Updated over a week ago

How to deal with customer service questions

Ensure you quickly respond to any complaints
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Written by Danielle Bayes
Updated over a week ago

Five ways to increase your Facebook engagement

Get your posts seen by more people on Facebook
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Written by Danielle Bayes
Updated over a week ago

Imagine being able to reach one billion people…

Leverage the power of Instagram to find new customers
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Written by Danielle Bayes
Updated over a week ago

Get visual

Use photos and videos to increase your engagement
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Written by Danielle Bayes
Updated over a week ago

It’s about relationships, not followers

Focusing on building relationships online helps to build an effective, loyal social media community for your brand
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Written by Hannah McKernon
Updated over a week ago

What is IGTV?

Working our how IGTV could work for your brand
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Written by Hannah McKernon
Updated over a week ago

Do you size up?

A few simple tips to create a great first impression on your social media feeds
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Written by Hannah McKernon
Updated over a week ago

Here’s how to make the most of Instagram

How to get your posts seen more consistently on Instagram
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Written by Hannah McKernon
Updated over a week ago

Show off your independence

People deal with people, so love independent retailers - showcase the great things you offer to your shoppers via social
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Written by Hannah McKernon
Updated over a week ago

Here’s what NOT to do on Twitter

How to avoid losing followers on Twitter by posting the right things
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Written by Hannah McKernon
Updated over a week ago

Making your Instagram shoppable

How to make your Instagram posts shoppable
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Written by Hannah McKernon
Updated over a week ago

The power of testimonials

Testimonials are an authentic, effective way to convert followers to paying customers
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Written by Hannah McKernon
Updated over a week ago

How to create an Instagram story

How to create engaging Instagram stories that your followers will love.
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Written by Hannah McKernon
Updated over a week ago

Do you have a vanity URL?

A Facebook vanity URL is an easy way to help your customers find you and your content.
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Written by Hannah McKernon
Updated over a week ago

How to build an active community on social media

A few simple tips to help build an active community online
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Written by Hannah McKernon
Updated over a week ago

Were you paying attention?

How to stand out and get attention on social media.
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Written by Hannah McKernon
Updated over a week ago

Inspire on Instagram

How to quickly reshare great content on Instagram, and encourage your followers to do the same.
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Written by Hannah McKernon
Updated over a week ago

Are you in a social media rut?

Read this is you're in need of some inspiration for your social media posts.
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Written by Hannah McKernon
Updated over a week ago

Spark a conversation

How to spark a conversation on Facebook, generating engagement
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Written by Hannah McKernon
Updated over a week ago

Sometimes less is more

Getting the length of your posts right on social, so they have the right impact.
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Written by Hannah McKernon
Updated over a week ago

Join the chat

Use Twitter chats to grow your following
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Written by Danielle Bayes
Updated over a week ago

How to inspire customers to buy your products

Invest in your pre-purchase journey via social media and maximise sales
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Written by Francesca Williams
Updated over a week ago

Making the most of recommendations on Facebook

Encourage your customers to leave recommendations on your page
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Written by Francesca Williams
Updated over a week ago

Why you should be responsive on Instagram

Keep conversations going on Instagram by responding to comments on your posts
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Written by Francesca Williams
Updated over a week ago

Thank your followers with likes

Spread the love like wildfire and boost your engagement.
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Written by Danielle Bayes
Updated over a week ago

Save the date

Posting about trending topics can spread your content further.
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Written by Francesca Williams
Updated over a week ago

How to create some action on Facebook

Customise the 'call to action' button on your Facebook page to maximise engagement
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Written by Francesca Williams
Updated over a week ago

Engage your followers

Make personal connections to build lasting relationships with your customers.
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Written by Francesca Williams
Updated over a week ago

What do you think?

Involve your audience, and boost engagement with your followers by asking for their opinions
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Written by Francesca Williams
Updated over a week ago

How to master Instagram Stories

Reach thousands of new customers with the power of Instagram Stories.
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Written by Francesca Williams
Updated over a week ago

Should you be using emojis in your posts?

Learn when it's best to break out the emojis in your social media posts
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Written by Francesca Williams
Updated over a week ago

How to get your posts seen on Instagram

Get your Instagram posts the attention they deserve
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Written by Francesca Williams
Updated over a week ago

Who are your customers?

Get to know the interests of your followers so you can post content that will engage them.
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Written by Francesca Williams
Updated over a week ago

Asking your customers to share their purchases

Widen your audience by asking your customers to share their latest purchases on their own channels
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Written by Francesca Williams
Updated over a week ago

It’s time to review your channels

Audit your channels to ensure you're making the most of them.
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Written by Francesca Williams
Updated over a week ago

Building relationships with your followers

How to build up a loyal and engaged audience
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Written by Francesca Williams
Updated over a week ago

How to reach your local customers

Leverage the power of Twitter to reach locals.
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Written by Francesca Williams
Updated over a week ago

Make your customers famous

Give your customers a moment in the spotlight by featuring them on your social channels
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Written by Francesca Williams
Updated over a week ago

How to leverage your team

Utilise your network as brand ambassadors.
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Written by Francesca Williams
Updated over a week ago

Here's why social is important to your customers

How to offer a fully rounded customer service experience using social media
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Written by Francesca Williams
Updated over a week ago

Christmas is coming

How to leverage this key time of year for retailers, using social media
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Written by Francesca Williams
Updated over a week ago

Share what you know

Share your valued business expertise using your social media channels
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Written by Francesca Williams
Updated over a week ago

Get more out of every tweet

How to ensure that you get the most mileage out of your Twitter efforts
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Written by Francesca Williams
Updated over a week ago

Trending

How to keep your finger on the pulse and get your posts seen by a wider audience
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Written by Francesca Williams
Updated over a week ago

Let your customers share in your success

Bring your customers closer to your business with a personal touch.
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Written by Francesca Williams
Updated over a week ago

What’s old is new again

Use repeatable, evergreen content in your feed.
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Written by Francesca Williams
Updated over a week ago

WHEN you do it matters

Timing plays a big factor in when people see your posts.
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Written by Francesca Williams
Updated over a week ago

Lights, camera, action!

Use engaging videos to grab attention.
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Written by Francesca Williams
Updated over a week ago

Do you celebrate #NationalPetDay?

Help your business be seen by thousands of potential new customers
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Written by Kate Whittington
Updated over a week ago

Ask people to come to your store

Reach out to your online shoppers
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Written by Kate Whittington
Updated over a week ago

Working with influencers

How to build relationships with social media influencers
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Written by Emma Challinor
Updated over a week ago

What does your Instagram bio say about your business?

It’s time for your brand personality to shine through
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Written by Kate Whittington
Updated over a week ago

Here are the changes you need to know about Twitter

Keeping up to date on social media rules
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Written by Emma Challinor
Updated over a week ago

Celebrate your staff

People sell to people
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Written by Kate Whittington
Updated over a week ago

How to make your business more ‘human’

Building trust for your brand
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Written by Emma Challinor
Updated over a week ago

“But I don’t know what to tweet!”

Hit a creative block? The answer is here.
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Written by Kate Whittington
Updated over a week ago

Here’s how to get your products discovered on Instagram

How do you use Instagram to get your products discovered?
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Written by Emma Challinor
Updated over a week ago

Are you following Twitter etiquette?

Here’s the lowdown on basic Twitter etiquette.
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Written by Kate Whittington
Updated over a week ago

Increase your engagement using A, E, I, O, U

Find out how this system can increase your social media engagement
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Written by Emma Challinor
Updated over a week ago

Review where you’re at on social

Why is it so important to review your social media accounts?
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Written by Emma Challinor
Updated over a week ago

Dust off your Twitter account

How to update and refresh your Twitter account
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Written by Emma Challinor
Updated over a week ago

Spruce up your Instagram

How to spruce up your Instagram profile
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Written by Emma Challinor
Updated over a week ago

Time to spring clean your Facebook

How to spring clean your Facebook account
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Written by Emma Challinor
Updated over a week ago

We have a surprise for you!

How to surprise your customers
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Written by Emma Challinor
Updated over a week ago

Talk to your customers

How to turn a casual buyer into a loyal customer
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Written by Emma Challinor
Updated over a week ago

Who do you admire on social?

How to build relationships with influencers to boost your business
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Written by Francesca Williams
Updated over a week ago

Listening

Learn about social listening to help boost your business strategy
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Written by Francesca Williams
Updated over a week ago

Why photos are essential on social

Make your posts more eye-catching and shareable by including photos
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Written by Francesca Williams
Updated over a week ago

How to get more engagement

Using images in your tweets helps boost your engagement.
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Written by Francesca Williams
Updated over a week ago

Have some fun with GIFs

Inject some fun into your tweets.
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Written by Danielle Bayes
Updated over a week ago

Why your bio matters

Make the most of your bio to attract new followers.
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Written by Francesca Williams
Updated over a week ago

Psst here’s your exclusive…

Offer incentives to keep your followers hooked.
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Written by Francesca Williams
Updated over a week ago

So, what’s new?

Social media is great for showcasing what’s new in your store.
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Written by Francesca Williams
Updated over a week ago

Turn a negative into a positive

Don't despair if you receive a negative tweet.
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Written by Francesca Williams
Updated over a week ago

Get your ratio right

One way that people judge a Twitter account as being worth following is by their ratio, do you know if yours is right?
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Written by Francesca Williams
Updated over a week ago

Get involved locally

Small businesses work well together to promote each other
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Written by Kate Whittington
Updated over a week ago

Show your products in context on Instagram

Instagram is an opportunity to showcase your products in real-world ways
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Written by Kate Whittington
Updated over a week ago

Use obvious hashtags on Twitter

Adding a hashtag to your tweet can get it seen by hundreds more people
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Written by Kate Whittington
Updated over a week ago

Here’s a simple and effective social media campaign

Our 5 step guide to running a social media campaign
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Written by Kate Whittington
Updated over a week ago

Share your knowledge

You know your business better than anyone
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Written by Kate Whittington
Updated over a week ago

Respond to your customers

It's best practice to respond to all comments and queries
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Written by Kate Whittington
Updated over a week ago

Remember the company you keep

Think of your posts in context on your customers' feed
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Written by Kate Whittington
Updated over a week ago

Show off your lighter side

Did you know that funny tweets are among the most retweeted?
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Written by Kate Whittington
Updated over a week ago

How to increase your Twitter following

A step-by-step guide for increasing the size of your Twitter audience.
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Written by Erin Barrett
Updated over a week ago

How to increase your Facebook audience

A how-to guide for growing your audience on Facebook.
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Written by Erin Barrett
Updated over a week ago

How to use Buffer

A breakdown of what a Buffer queue is and how to use it
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Written by Erin Barrett
Updated over a week ago

How to increase your Instagram following

A how-to guide for growing your audience on Instagram.
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Written by Erin Barrett
Updated over a week ago

How to create a Buffer account

A step by step guide to creating your own Buffer account.
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Written by Erin Barrett
Updated over a week ago

How to make your social media posts more shareable

Here's how to encourage people to share your social media posts.
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Written by Jess
Updated over a week ago

Five benefits of using social media

If you're unclear on the benefits of using social media, here's a break down of why it's so important.
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Written by Jess
Updated over a week ago

A guide to taking photos for Instagram and Facebook

Wondering how to take the perfect photo for Instagram? Here's our 4-step guide to social media photography.
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Written by Jess
Updated over a week ago

How to stay relevant on your followers' feeds

Staying relevant helps you get noticed on social media, which can increase your engagement and your audience.
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Written by Jess
Updated over a week ago

How to deal with customer service enquiries on Twitter

Sometimes people will reach out to with customers service requests over Twitter - here's what you should do.
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Written by Jess
Updated over a week ago

Start a conversation

Questions lead to engagement
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Written by Kate Whittington
Updated over a week ago

How to increase engagement on your social media posts

Here's how to increase your engagement.
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Written by Jess
Updated over a week ago