Social media tips and tricks

These articles will help you get the most out of your social media channels.

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165 articles in this collection
Written by Erin Barrett, Polly, Jess and 7 others
Get Started with Social Media

Choosing the best platform for your business

Choose the right social media platform that suits your business.
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Written by Hannah McKernon
Updated over a week ago

How frequently should you post on social media?

Knowing what good looks like and learning from others who get it right can help you get off to a flying start on social media.
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Written by Hannah McKernon
Updated over a week ago

Do you spend 135 minutes on social media?

The average user spends 135 minutes on social media sites every day.
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Written by Hannah McKernon
Updated over a week ago

Show off your independence

People deal with people, so love independent retailers - showcase the great things you offer to your shoppers via social
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Written by Hannah McKernon
Updated over a week ago

Content on Linked In

Finding and sharing great content on Linked In.
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Written by Hannah McKernon
Updated over a week ago

Social Media for the Time Starved Business Owner

Here we will talk about key actions you can make to help your social media channels thrive, even if you have limited time.
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Written by Hannah McKernon
Updated over a week ago

Why consistency is key

Consistency is key to keep your channels growing
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Written by Hannah McKernon
Updated over a week ago

Testing your content

Testing is important because people will react differently to a post depending on the messaging
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Written by Danielle Bayes
Updated over a week ago

Do you size up?

A few simple tips to create a great first impression on your social media feeds
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Written by Hannah McKernon
Updated over a week ago

Share your knowledge

You know your business better than anyone
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Written by Kate Whittington
Updated over a week ago

Sometimes less is more

Getting the length of your posts right on social, so they have the right impact.
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Written by Hannah McKernon
Updated over a week ago

Thank your followers with likes

Spread the love like wildfire and boost your engagement.
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Written by Danielle Bayes
Updated over a week ago

Five benefits of using social media

If you're unclear on the benefits of using social media, here's a break down of why it's so important.
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Written by Jess
Updated over a week ago

Should you be using emojis in your posts?

Learn when it's best to break out the emojis in your social media posts
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Written by Francesca Williams
Updated over a week ago

WHEN you do it matters

Timing plays a big factor in when people see your posts.
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Written by Francesca Williams
Updated over a week ago

Here's why social is important to your customers

How to offer a fully rounded customer service experience using social media
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Written by Francesca Williams
Updated over a week ago

Why photos are essential on social

Make your posts more eye-catching and shareable by including photos
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Written by Francesca Williams
Updated over a week ago

Is social media worth your time?

Being consistent on social media will reap rewards for your business
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Written by Danielle Bayes
Updated over a week ago

How to use Buffer

A breakdown of what a Buffer queue is and how to use it
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Written by Erin Barrett
Updated over a week ago

Get involved locally

Small businesses work well together to promote each other
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Written by Kate Whittington
Updated over a week ago

How to create a Buffer account

A step by step guide to creating your own Buffer account.
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Written by Erin Barrett
Updated over a week ago

Share what you know

Share your valued business expertise using your social media channels
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Written by Francesca Williams
Updated over a week ago

What’s old is new again

Use repeatable, evergreen content in your feed.
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Written by Francesca Williams
Updated over a week ago

Respond to your customers

It's best practice to respond to all comments and queries
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Written by Kate Whittington
Updated over a week ago

Start a conversation

Questions lead to engagement
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Written by Kate Whittington
Updated over a week ago

How to get your business on Google Maps

Make it easy for people to find you online and offline.
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Written by Jess
Updated over a week ago

A guide to taking photos for Instagram and Facebook

Wondering how to take the perfect photo for Instagram? Here's our 4-step guide to social media photography.
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Written by Jess
Updated over a week ago
Get Better on Social Media

Your 4-step social media audit. Step 1: Make sure your profiles are complete.

A quick social media audit will ensure customers get the best experience when visiting your pages.
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Written by Danielle Bayes
Updated over a week ago

Your 4-step social media audit. Step 2: Do you look the part?

A quick social media audit will ensure customers get the best experience when visiting your pages.
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Written by Danielle Bayes
Updated over a week ago

Your 4-step social media audit. Step 3: How are your posts performing?

A quick social media audit will ensure customers get the best experience when visiting your pages.
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Written by Danielle Bayes
Updated over a week ago

Your 4-step social media audit. Step 4: Determine your goals.

A quick social media audit will ensure customers get the best experience when visiting your pages.
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Written by Danielle Bayes
Updated over a week ago

Choosing the right social media KPIs

How to choose the right social media KPIs to measure for your business.
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Written by Hannah McKernon
Updated over a week ago

Running a competition on social.

How to run a competition on social media.
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Written by Stephanie Ramsdale
Updated over a week ago

How to target posts organically

Tips about targeting posts organically on social media without paid ads.
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Written by Hannah McKernon
Updated over a week ago

How to turn Brand Awareness into Acquisition

Why would your followers want to buy from your business?
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Written by Emma Challinor
Updated over a week ago

How to stay relevant on your followers' feeds

Staying relevant helps you get noticed on social media, which can increase your engagement and your audience.
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Written by Jess
Updated over a week ago

Keeping your personal profile and business page separate on Facebook

How do I make sure I am commenting as my business and not as my personal page on Facebook?
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Written by Kate Whittington
Updated over a week ago

What do I post when I'm unsure what to post?

Don't worry, great content isn't hard to find. Here's a step by step guide to keep your content flowing.
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Written by Erin Barrett
Updated over a week ago

Ever heard of ‘FOMO’?

Have you heard of 'Fear of missing out'?
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Written by Danielle Bayes
Updated over a week ago

Help your customers discover new stock.

Use social media to tell your customers about new stock.
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Written by Danielle Bayes
Updated over a week ago

Who’s your tribe?

Who are your people? What are your customers interested in?
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Written by Danielle Bayes
Updated over a week ago

It’s about relationships, not followers

Focusing on building relationships online helps to build an effective, loyal social media community for your brand
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Written by Hannah McKernon
Updated over a week ago

Invite your audience for an exclusive peek behind the scenes

Give your customers a more personal experience.
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Written by Danielle Bayes
Updated over a week ago

It’s time we had a talk…

Have a conversation with your customers.
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Written by Danielle Bayes
Updated over a week ago

How to watch your competitors.

Looking to your competitors can tell you what your customers want to see more of.
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Written by Danielle Bayes
Updated over a week ago

What’s your story?

People would rather learn about a business through an article than an ad.
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Written by Danielle Bayes
Updated over a week ago

Your Monday motivation.

It's easy to lose sight of why you should post, so here's some motivation for you.
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Written by Danielle Bayes
Updated over a week ago

Connect with your community.

Connect with your community of loyal followers.
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Written by Danielle Bayes
Updated over a week ago

How to make the most of UGC

User-generated content is the most organic content you can have
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Written by Danielle Bayes
Updated over a week ago

How to deal with customer service questions

Ensure you quickly respond to any complaints
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Written by Danielle Bayes
Updated over a week ago

Have you ever bought something from a competitor?

Make a small purchase to compare your competitors' process with yours
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Written by Danielle Bayes
Updated over a week ago

How to build an active community on social media

A few simple tips to help build an active community online
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Written by Hannah McKernon
Updated over a week ago

Ready to grow your followers?

Boost your followers by running a competition
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Written by Danielle Bayes
Updated over a week ago

The power of testimonials

Testimonials are an authentic, effective way to convert followers to paying customers
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Written by Hannah McKernon
Updated over a week ago

Stay active on social

Staying active on your social media channels is vital if you want to build an engaged audience
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Written by Danielle Bayes
Updated over a week ago

The top ten ways to grow your followers

It's important to keep building your follower base
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Written by Danielle Bayes
Updated over a week ago

Are you in a social media rut?

Read this is you're in need of some inspiration for your social media posts.
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Written by Hannah McKernon
Updated over a week ago

Here’s how to stay relevant

Post a mix of content to keep your channels fresh
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Written by Danielle Bayes
Updated over a week ago

Don’t mistake digital for e-commerce

Digital influence is about conservation and engaging with customers online
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Written by Danielle Bayes
Updated over a week ago

How to inspire customers to buy your products

Invest in your pre-purchase journey via social media and maximise sales
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Written by Francesca Williams
Updated over a week ago

How to build relationships with other businesses online

Getting started with engagement
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Written by Kate Whittington
Updated over a week ago

Be picky about what you share

Always go for quality over quantity when it comes to content
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Written by Danielle Bayes
Updated over a week ago

Save the date

Posting about trending topics can spread your content further.
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Written by Francesca Williams
Updated over a week ago

Do you celebrate #NationalPetDay?

Help your business be seen by thousands of potential new customers
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Written by Kate Whittington
Updated over a week ago

Let your customers share in your success

Bring your customers closer to your business with a personal touch.
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Written by Francesca Williams
Updated over a week ago

Were you paying attention?

How to stand out and get attention on social media.
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Written by Hannah McKernon
Updated over a week ago

Who are your customers?

Get to know the interests of your followers so you can post content that will engage them.
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Written by Francesca Williams
Updated over a week ago

What do you think?

Involve your audience, and boost engagement with your followers by asking for their opinions
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Written by Francesca Williams
Updated over a week ago

Engage your followers

Make personal connections to build lasting relationships with your customers.
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Written by Francesca Williams
Updated over a week ago

Trending

How to keep your finger on the pulse and get your posts seen by a wider audience
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Written by Francesca Williams
Updated over a week ago

Review where you’re at on social

Why is it so important to review your social media accounts?
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Written by Emma Challinor
Updated over a week ago

Lights, camera, action!

Use engaging videos to grab attention.
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Written by Francesca Williams
Updated over a week ago

We have a surprise for you!

How to surprise your customers
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Written by Emma Challinor
Updated over a week ago

Here’s a simple and effective social media campaign

Our 5 step guide to running a social media campaign
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Written by Kate Whittington
Updated over a week ago

Listening

Learn about social listening to help boost your business strategy
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Written by Francesca Williams
Updated over a week ago

Building relationships with your followers

How to build up a loyal and engaged audience
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Written by Francesca Williams
Updated over a week ago

Imagine being able to reach one billion people…

Leverage the power of Instagram to find new customers
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Written by Danielle Bayes
Updated over a week ago

Get visual

Use photos and videos to increase your engagement
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Written by Danielle Bayes
Updated over a week ago

Thanking your audience for following

Growing your follower base on social media is important
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Written by Danielle Bayes
Updated over a week ago

How to leverage your team

Utilise your network as brand ambassadors.
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Written by Francesca Williams
Updated over a week ago

Celebrate your staff

People sell to people
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Written by Kate Whittington
Updated over a week ago

Increase your engagement using A, E, I, O, U

Find out how this system can increase your social media engagement
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Written by Emma Challinor
Updated over a week ago

Make your customers famous

Give your customers a moment in the spotlight by featuring them on your social channels
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Written by Francesca Williams
Updated over a week ago

Ask people to come to your store

Reach out to your online shoppers
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Written by Kate Whittington
Updated over a week ago

34.5% prefer to contact businesses on social media

Use your channels as a key way to deliver customer service
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Written by Danielle Bayes
Updated over a week ago

Remember the company you keep

Think of your posts in context on your customers' feed
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Written by Kate Whittington
Updated over a week ago

It’s time to review your channels

Audit your channels to ensure you're making the most of them.
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Written by Francesca Williams
Updated over a week ago

Make your posts memorable

Make your content memorable
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Written by Danielle Bayes
Updated over a week ago

Who do you admire on social?

How to build relationships with influencers to boost your business
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Written by Francesca Williams
Updated over a week ago

Talk to your customers

How to turn a casual buyer into a loyal customer
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Written by Emma Challinor
Updated over a week ago

Asking your customers to share their purchases

Widen your audience by asking your customers to share their latest purchases on their own channels
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Written by Francesca Williams
Updated over a week ago

How to make your business more ‘human’

Building trust for your brand
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Written by Emma Challinor
Updated over a week ago

Psst here’s your exclusive…

Offer incentives to keep your followers hooked.
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Written by Francesca Williams
Updated over a week ago

How to increase engagement on your social media posts

Here's how to increase your engagement.
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Written by Jess
Updated over a week ago

Working with influencers

How to build relationships with social media influencers
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Written by Emma Challinor
Updated over a week ago

How to make your social media posts more shareable

Here's how to encourage people to share your social media posts.
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Written by Jess
Updated over a week ago

So, what’s new?

Social media is great for showcasing what’s new in your store.
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Written by Francesca Williams
Updated over a week ago

Christmas is coming

How to leverage this key time of year for retailers, using social media
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Written by Francesca Williams
Updated over a week ago
Get Started with Twitter

How to set up a business Twitter account

Setting up a Twitter account is easy and will take less than two minutes. So, let’s get started.
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Written by Jess
Updated over a week ago

How to reach your local customers

Leverage the power of Twitter to reach locals.
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Written by Francesca Williams
Updated over a week ago

Is Twitter the right channel for my business?

You need to choose which social media platforms to use but how do you decide if Twitter is right for your business?
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Written by Emma Challinor
Updated over a week ago

Why your Twitter bio matters

Make the most of your bio to attract new followers.
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Written by Hannah McKernon
Updated over a week ago

Get your ratio right

One way that people judge a Twitter account as being worth following is by their ratio, do you know if yours is right?
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Written by Francesca Williams
Updated over a week ago

Here’s what NOT to do on Twitter

How to avoid losing followers on Twitter by posting the right things
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Written by Hannah McKernon
Updated over a week ago

Use obvious hashtags on Twitter

Adding a hashtag to your tweet can get it seen by hundreds more people
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Written by Kate Whittington
Updated over a week ago

What is a hashtag (#) and why is it important?

What hashtags are used for and how you can use them in your tweets and posts.
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Written by Jess
Updated over a week ago

Twitter best practices

The easiest do’s and don’ts for Twitter
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Written by Jess
Updated over a week ago

How to write a killer Twitter bio

Here's how to create a Twitter bio that will let people know who you are and what you do in 160 characters.
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Written by Jess
Updated over a week ago

What to post on Twitter

A three-step guide to posting the right kind of Twitter content to earn you new followers and great engagement.
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Written by Jess
Updated over a week ago

What NOT to do on Twitter

How to avoid getting unfollowed on Twitter.
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Written by Jess
Updated over a week ago

How to 'pin' a tweet

Pinning a tweet lets you showcase your best content on Twitter.
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Written by Jess
Updated over a week ago
Get Better on Twitter

How to create your personal newsroom

Build a Twitter list of businesses to find content.
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Written by Danielle Bayes
Updated over a week ago

How to get more engagement

Using images in your tweets helps boost your engagement.
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Written by Francesca Williams
Updated over a week ago

Turn a negative tweet into a positive

Don't despair if you receive a negative tweet.
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Written by Hannah McKernon
Updated over a week ago

Show off your lighter side

Did you know that funny tweets are among the most retweeted?
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Written by Kate Whittington
Updated over a week ago

Get more out of every tweet

How to ensure that you get the most mileage out of your Twitter efforts
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Written by Francesca Williams
Updated over a week ago

Have some fun with GIFs

Inject some fun into your tweets.
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Written by Danielle Bayes
Updated over a week ago

“But I don’t know what to tweet!”

Hit a creative block? The answer is here.
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Written by Kate Whittington
Updated over a week ago

How to get 18% more clicks on Twitter.

Adding images and graphics to your tweets will get you more clicks.
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Written by Danielle Bayes
Updated over a week ago

Here are the changes you need to know about Twitter

Keeping up to date on social media rules
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Written by Emma Challinor
Updated over a week ago

Join the chat

Use Twitter chats to grow your following
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Written by Danielle Bayes
Updated over a week ago

Are you following Twitter etiquette?

Here’s the lowdown on basic Twitter etiquette.
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Written by Kate Whittington
Updated over a week ago

How to increase your Twitter following

A step-by-step guide for increasing the size of your Twitter audience.
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Written by Erin Barrett
Updated over a week ago

How to deal with customer service enquiries on Twitter

Sometimes people will reach out to with customers service requests over Twitter - here's what you should do.
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Written by Jess
Updated over a week ago

Dust off your Twitter account

How to update and refresh your Twitter account
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Written by Emma Challinor
Updated over a week ago

How to build relationships on Twitter

Social media is all about building relationships
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Written by Jess
Updated over a week ago
Get Started with Instagram

How to set up a business Instagram account

A simple guide to setting up your business Instagram account.
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Written by Jess
Updated over a week ago

Time to show off your products on Instagram

Leverage Instagram as your shop window
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Written by Danielle Bayes
Updated over a week ago

How to create the best Instagram bio

Make the most of your bio with these easy tips.
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Written by Jess
Updated over a week ago

3 quick Instagram tips

Get the most out of Instagram
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Written by Danielle Bayes
Updated over a week ago

How to create an Instagram story

How to create engaging Instagram stories that your followers will love.
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Written by Hannah McKernon
Updated over a week ago

Inspire on Instagram

How to quickly reshare great content on Instagram, and encourage your followers to do the same.
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Written by Hannah McKernon
Updated over a week ago

Making your Instagram shoppable

How to make your Instagram posts shoppable
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Written by Hannah McKernon
Updated over a week ago

How to get your posts seen on Instagram

Get your Instagram posts the attention they deserve
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Written by Francesca Williams
Updated over a week ago

Here’s how to make the most of Instagram

How to get your posts seen more consistently on Instagram
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Written by Hannah McKernon
Updated over a week ago

How often should you post to Instagram?

Learn how often you should be posting to Instagram.
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Written by Jess
Updated over a week ago

What does your Instagram bio say about your business?

It’s time for your brand personality to shine through
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Written by Kate Whittington
Updated over a week ago

Show your products in context on Instagram

Instagram is an opportunity to showcase your products in real-world ways
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Written by Kate Whittington
Updated over a week ago

What is the difference between a personal and a business Instagram account?

The benefits of a business Instagram account explained.
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Written by Jess
Updated over a week ago

How to write a great Instagram caption

Unsure what to post next to a photo on Instagram? Here are a few tips to help you out.
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Written by Jess
Updated over a week ago

How to use hashtags on Instagram

Here’s a quick guide to making the most out of hashtags.
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Written by Jess
Updated over a week ago